Name: Mowmow (모우모우)
Reviewed by:Mamas ‘& Papas on: 1st September, 2012
Thoughts: Mowmow is fairly new on the scene, and we had heard good things about the quality makgeolli and food. Mamas & Papas didn’t rave about the food, but the makgeolli was undoubtedly of top quality.
Service: **1/2 Kimchi/Dubu/Pepper Jeon (모든 전류) : ***
Style: *** Moosam(무쌈): ***1/2
MowMow makgeolli (모모막걸리): *** (light, banana hints, fresh, thin)
Maemil makgeolli (메밀막걸리): *** (yogurt-like, floral, astringent, sweet)
Deoksan makgeolli (덕산막걸리): ***1/2 (gritty, tart, smokey, lemony)
Photo Credit: Jay Lim
MowMow is in the back alleys of Itaewon, perched high on the hill. If you’re wondering where the name ‘MowMow’ came from, it stands for ‘Makgeolli or Wine’, so if the makgeolli doesn’t float your boat you can opt for a bottle of vino instead. It has an ultra modern interior with a busy atmosphere, and it fits right in to this part of the neighborhood. The makgeolli menu available is of good quality, and has been well selected to suit first time makgeolli drinkers.
What Mamas & Papas liked : The Deoksan (덕산) makgeolli. Most of the makgeolli on offer are crowd pleasers, easy to drink and on the sweet side. The Deoksan was a nice balance of sweet and slightly sour makgeolli, and had a refreshing taste. One Mama said ‘it reminds me of flowers on a spring day, really unique.’ Mamas & Papas also liked the menu descriptions in English. It was nice to be able to get a description of the makgeolli ingredients and where it comes from for those who may not be familiar with different kinds of makgeolli. We also tried one of the many makgeolli cocktails, the espresso makgeolli, and were pleasantly surprised with the outcome. One Mama called it ‘a good dessert makgeolli.’
What Mamas & Papas didn’t like: The food variety. There are a lot of different kinds of Jeon on the menu, and we were excited to try something a little different. However after trying a few, we realized they weren’t really that different at all and were following the same kind of formula and recipe. One mama described it as ‘Good, but nothing memorable’. The Jeon also came out in small individual sizes, as opposed to a large portion for all to share. Mamas & Papas were left a little hungry at this meeting.
Mamas & Papas were also not very comfortable in the group seating. We were crammed up next to another table and had to climb over each other to get to the bathroom. The service was a bit lacking and we were mostly left to our own devices.
Recommendation: Mowmow is a great place if you have never tried makgeolli before and you want to be in a bustling, busy atmosphere. It certainly suits the neighborhood, and if you’re looking to take some makgeolli first-timers somewhere quality, Mowmow fits the bill.
Photo Credit: Jay Lim
How to get there:
Take Line 2 to Itaewon station and come out of exit 1. Walk down the street and take the second right, you should walk past Tartine and you will come up on an intersection. Walk up this street until you see a Family Mart (though probably will be a CU soon) and Mowmow is up the hill on the right.
서울 용산구 이태원동 118-71
Mowmow was reviewed by 10 Magazine here.
Have you been to Mowmow before? Tried more dishes or have more opinions? More questions? Leave us a comment below and tell us what you think!